The Marqués de Santa Cruz graduated with a degree in Law from the University of Madrid in 1965. In 1967, he began a career as a diplomat and has worked at the United Nations in New York, and at the Spanish Ministry of Foreign Affairs. He has worked as General Manager of Public Affairs at REPSOL and at Banco Hispano Americano. In both positions he was responsible for cultural and environmental affairs.
From 1997 – 2005, he served as Chairman of Patrimonio Nacional, the Spanish Crown property and art collections. He has been heavily involved with several Spanish cultural institutions, such as the Naval Museum, the World Monuments Fund Spain, Museo del Prado and abroad with the Conseil d’Administration Versailles in France and the Newport Preservation Society in USA. Now retired from active service in Spanish Foreign Service, he is mainly active in cultural affairs and the preservation of heritage and the natural landscape in Spain and Europe.
The Marqués de Santa Cruz has played an important role in Europa Nostra for over 30 years. Until 2016, he served as Vice President of the organisation. In the same year he was awarded the Europa Nostra Medal of Honour.