Jasna Popović

Jasna Popović graduated from Law in Belgrade and holds two Masters – one in International public law and another in Human Rights, and now is a PhD candidate at UC3M, Madrid, researching the link between cultural heritage and sustainable tourism.
She has experience in the administration (working in the Serbian Embassy in Spain), cultural heritage NGO sector (collaborating with Hispania Nostra), and private sector collaborating with tourist agencies.
Currently, she is a freelance cultural practitioner and she is collaborating with Hispania Nostra, where she oversees youth involvement, and digital transformation in heritage and EU-funded projects. She is also working as the Coordinator of youth activities for the European Heritage Hub pilot project. She is also very active in ESACH where she has volunteered as Secretary since September 2022.