Casa Batlló: Integrating Neurodiversity in World Heritage

Casa Batlló in Barcelona has pioneered the inclusion of neurodivergent individuals in public-facing museum roles. In collaboration with a specialised organisation, the museum developed a structured employment model that sets a precedent for inclusive practices in the heritage sector.

Casa Batlló, a UNESCO World Heritage Site in the centre of Barcelona, has undertaken a groundbreaking initiative to promote inclusivity and raise awareness of neurodiversity in cultural heritage since 2021. Through a carefully structured project, the museum has integrated 100 neurodivergent individuals – including people on the autism spectrum and those with other cognitive differences – into visitor-facing roles along with neurotypical staff.

The initiative was developed in close collaboration with Specialisterne, an organisation that supports employment for neurodivergent people. Together, they designed a multi-phase process based on research, adaptation and professional guidance. This included the recruitment, training and support of neurodivergent individuals, who now form part of the museum’s public service team.

The aim was twofold: to create meaningful employment opportunities and to foster greater public understanding of neurodiversity. By directly engaging neurodivergent staff with visitors, the initiative challenges stereotypes and promotes empathy and dialogue. Team members take on a variety of responsibilities, including welcoming visitors, guiding assistance, and supporting interactive experiences.

Visitor feedback has been overwhelmingly positive, with many remarking on the authenticity and warmth of the interactions. The museum also developed training sessions for existing staff and communication strategies to support the integration process. Beyond the internal impact, Casa Batlló has used its public platforms to raise awareness more broadly, especially through the campaign “Neurodiversity with New Eyes”.

The project sets an important precedent for the museum sector. It demonstrates that social inclusion and professional excellence can go hand in hand, even in high-profile institutions. By embedding neurodiversity into its structure and operations, Casa Batlló offers a replicable and scalable model for other museums seeking to diversify their teams and expand the definition of accessibility – contributing to a broader cultural shift towards inclusion across the European heritage field.

 
“An innovative approach to cultural heritage management that promotes diversity and inclusion within an iconic institution. The project carries a strong message about social responsibility in the heritage sector. It also creates a new standard for inclusive cultural heritage management that could inspire other institutions to adopt similar practices,” the Awards’ Jury stated.

Contact: Dr. Amilcar Vargas | Casa Batlló | amilcar@casabatllo.cat | www.casabatllo.es